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#SelfMaker

Whoa! Axe Canada… Stepping up your game huh? I’m assuming your original demographic is growing up? Or perhaps you want to try and broaden your reach? Either way, I’m picking up what you’re putting down.

axeWhoa! Axe Canada…
Stepping up your game huh? I’m assuming your original demographic is growing up? Or perhaps you want to try and broaden your reach? Either way, I’m picking up what you’re putting down. Nice work laying out a story series that follows the entrepreneurial journeys of young men. Of course, from this, I’m catching a whiff of lifestyle branding (Spray yourself with Axe daily and find your course, be your man, break through… be you.) And it smells good… Much less like a fourteen-year-old who’s still too embarrassed to shower after gym class… Don’t worry Timmy, ball-hair is absolutely normal!

Here we see a significant appeal to the Fourth Level on Maslow’s Hierarchy of Needs: EGO; status, accomplishment and prestige. Through The #SelfMaker Campaign Series by Axe Canada we see young men making it… and so can you young-male-YouTube-viewer… all you have to do is buy a can of smelly aerosol and douse yourself with it morning, noon and night… But, seriously though… I dig it.

 

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Caleb McMullen

Written by Caleb McMullen

Founder and Editor-in-Chief of TheatreisforSuckers.com

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