Okay, So I’m Axe. I know that people’s biggest fear is global annihilation, and that they believe the world could use more love. What am I going to do?
Okay. Watch this ad please, and then we’ll talk about insights.
Done? Watched? Did you enjoy the heteronormative expressions of love in a world that is a dark, dark place? Great. Me too. Now let’s get down to brass tacks.
How does Axe come up with this? I mean, don’t get me wrong, I love the concept. But, what do I know? I’m a privileged white person. Let’s brainstorm a little bit about the insight that Axe had in creating this commercial.
Perhaps Axe learned that peoples’ biggest fear is global self-destruction, a “World War 3: Warhead Edition”. A prominent fear in western civilization, no doubt. And what can the world do with a little more of? Well, love, you silly goose, love! All you need is love! Love lifts us up to where we belong!
Okay, So I’m Axe. I know that people’s biggest fear is global annihilation, and that they believe the world could use more love. What am I going to do? Make a commercial for white people featuring our most feared foreign nations preparing for what looks like imminent destruction and turn the scenario on its head and show leaders of the warhead-sporting world loving the shit out of their women… throw in a quick little hero shot of Axe, and there you have it… a world saved because Kim Jong-un sprayed a little Axe “Peace” on his balls this morning.
God, advertising is fun, isn’t it?