Category: On Advertising

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The Countdown

The more I study it, the more it seems like advertising is the conscious and deliberate wearing of an explosive vest with only a subtle understanding ...
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Casting Notice for “Ugly Criers”

These homely saps have been staring me down on the subway for the past couple weeks. Do I love the campaign? Not particularly, but the message is clea...
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What do Marketers Think of You?

Who doesn’t love a good survey that classifies you into one of nine general categories for the purposes of being understood by marketers? God knows ...
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Meat-Eating Crushed Grapes for Men

Devour Life. This seems personal somehow. Perhaps research suggested that my target demographic found that an active social life cost more than they c...
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Sorry, I Just Ate an Onion Bagel.

The creatives who received the data and insight from the strategists drew a parallel between the deal-breaking scenario of not having a condom at the ...
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Perhaps Kim Jong-un Sprays Axe on his Balls

Okay, So I’m Axe. I know that people’s biggest fear is global annihilation, and that they believe the world could use more love. What am I going t...
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Price Your Theatre Right

We need to take a hard look at the value that our theatre productions are bringing to the lives of our audience. Why are we charging 80% more than the...
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Suck it Putin… I’m Drinking Whisky Tonight!

...a ban of Russian vodka in an attempt to send a message to Russia, “DON’T FUCK WITH THE GAYS! (Or we’ll stop getting loaded on your booze)”....
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Adult Education

I stopped being an actor because I wanted more not because I conceded defeat. It was a battle I wasn’t willing to have, so I stopped fighting.
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#SelfMaker

Whoa! Axe Canada… Stepping up your game huh? I’m assuming your original demographic is growing up? Or perhaps you want to try and broaden your rea...